Who I Work with and What I Do
I work with Marketing Managers in midsize to large companies, as well as leaders in smaller firms. These are typically in technology and manufacturing industries such as medical devices, as well as robotics, 3D printing, industrial standards, consulting, safety, logistics and others.
The type of copywriting I provide includes promotional and relationship-building copy such as email marketing, content such as case studies, articles, blogs and white papers, and copywriting focused on building your brand awareness such as website copy, newsletters, social media marketing, product collateral and other strategic marketing content.
My Background, Industry Experience, Knowledge & Skills
Unlike most copywriters, I started out as a TV storyboard illustrator with top advertising agencies like Ogilvy & Mather. Learning about marketing strategy from the best, now helps me tell your story better.
Further, I studied manufacturing in college. And after working as a Tool & Die Maker, I sold welding equipment, supplies and industrial gas to hundreds of manufacturers door-to-door. This has given me more awareness of industry challenges, and a unique understanding of both the seller’s and buyer’s points-of-view.
Working with a software company as their Sales & Marketing Manager, I created their marketing materials, then sold their product to the third largest mass transit system in North America (TTC). This gives me an understanding of the challenges Marketing Directors face, and the complexities of selling software to corporate clients.
Further, in a marketing role giving live seminars for a fortune 500 company, I connected with many different types of people and personalities as their guide and information resource. This now helps me relate to your readers through the copy I write.
And through a venture into website development, web and email marketing, I finally found my true calling as a professional B2B copywriter, for the past 10 years. The knowledge I gained in digital marketing helps my clients succeed online.
Finally, I’ve completed 12 Professional B2B Copywriter Training programs through American Writers and Artists (AWAI). Which means you get high quality copy.
What’s Unique About Trailblazer Writing
Since Marketing Directors are under pressure to create great digital marketing, I’ve made it my mission to keep you ahead of the digital curve. For example, I write about marketing innovation in my regular newsletter, the Trailblazer Report. And I host a Linkedin brainstorming group called Modern Manufacturing Marketing.
Why Hire Me
I’m located in Hamilton, Ontario, the most industrialized region in Canada. As our country’s largest steel manufacturing city with a port and two steel mills, it’s rightfully earned its nickname, The Hammer.
Specializing in wheel and buggy manufacturing, my ancestors (on my mother’s side) moved from Germany to Canada in 1821. On my father’s side, my ancestors are originally from Scotland (Clan Little). And my dad moved to Canada to become a Tool & Die Maker for aircraft manufacturer Avro Canada (famous for their Avro Arrow jet). So manufacturing has played a big role in my life.
As a Canadian, I’ve played a lot of hockey, as well as other sports. And though I’m prone to Canadian traits like saying “Eh” and excessive politeness, I also bring my strategic mindset and competitive spirit to the table whenever helping clients succeed in their marketing.
And while I have a passion for copywriting, I particularly enjoy working with companies and writing about products that are innovative and cutting edge.
In summary, I have a diverse background that enriches my capabilities as a copywriter. And my proven business process has delivered high-quality copywriting for numerous industry leaders.
Further, my personal guarantee ensures your satisfaction with the quality of my work, and my fees are standard professional rates. What’s more, I’m always ready to help clients brainstorm for ideas to make their marketing more effective.
Are you excited about growing your business? Because companies of all sizes have benefited from my efforts, from Fortune 500’s to small start-ups. When you’re ready, I’m here to help you ignite your sales with compelling copy and content.
It was money well spent
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects and we sometimes need you.
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects and we sometimes need you.
You need help from a writing processional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.