With relentless change and disruption in marketing caused by digital technology, big data and analytics, how are marketing professionals supposed to keep up?
Hi, I’m Derek Little, B2B Copywriter. I help you keep your marketing promotions running smoothly, on-time and on-budget, bringing in forecasted leads and sales, or even exceeding them with compelling copy and content.
Copywriting for Software, Technology, and Manufacturing
Since my background is in software, technology, and manufacturing, I have a head start on helping companies in these industries with their copywriting challenges. And I work with Marketing Directors in midsize to large companies as well as leaders in smaller firms.
My typical clients are in range of software industries, as well as manufacturing industries such as medical devices. Further, I’m open to working with clients in related industries such as robotics, 3D printing, industrial standards, consulting, safety, logistics and others.
High-Performance B2B Copywriting Services
All B2B companies need copywriting. But where do you begin? There are four types to consider. The first is strategic copy, used to direct the development of other copy and content. The second is focused on promoting your business. Third, you need to educate your customers. And finally, the fourth type is all about you and your products.
- Strategic copywriting
- Customer education
- Product and brand
#1. Strategic Copy: The copy behind the copy
There are two parts to copywriting: what you’re writing about and writing it. And strategy comes before tactics.
- Value proposition
- Copy platform
- Buyer personas
- SEO strategy
- Buyers journey
#4. Promotional Copy: Connecting your business with those your serve
Until you promote your business, no one will know you exist. And you’ll to promote new products to existing customers too.
- Linkedin messages
- Email copy
- Direct mail sales letters
#3. Educational Content: Helping prospects through their buyer’s journey
Your prospects and customers are on a journey. They need educational content to understand their problems and consider their options.
- Case studies
- White papers
- Special reports
#2. Product and Brand Copy: Explaining your products.
The most important page on your website are your product pages. Other content types can help explain your product’s features and benefits.
- Product descriptions
- Sell sheets
- Website copy
- Linkedin profile
Start with a Free Consultation. Call me at 844-B2B-COPY (844-222-2679) or email me at email@example.com