B2B leads are important, because if you’ve got leads you’ve got sales. But there never seems to be enough.
The challenge is particularly acute for products or services that are expensive, complex or new like technology. But what can you do?
One proven tactic is to make a compelling offer. A free offer gives prospects an intermediate step in the buying process that reduces their risk. Of course, you’ll need the right offer or it may get completely ignored.
Finding the Right Lead Generation Offer
Before you call a B2B copywriter (ideally me), to produce a compelling piece of content, it’s important to put some thought into which is the right offer to use. Because your chances of generating a lead increase when you get it right.
Here are ten proven lead generation offers to choose from.