Business to business lead generation is an ongoing concern for marketers. Because you’re waiting for that phone to ring with a sales orders, but it’s not happening as often as you’d like.
And the challenge is particularly acute for products or services that are expensive, complex or innovative. What can you do?
A key step in the B2B lead generation process is making a compelling offer. The purpose of an offer is to provide an intermediate step that reduces risk for buyers. And it can help them along the buying process with supporting information.
Finding the Right Lead Generation Offer
Before you call a B2B copywriter (hopefully me), to produce a compelling piece of content, it’s important to put some thought into which is the right offer to use. Because your chances of generating a lead increase when you make the right one.
But since there are different types of offers, it important to understand which one will work best for you. Here are ten proven lead generation offers to consider.