With relentless change and disruption in marketing caused by digital technology, big data and analytics, how are marketing professionals supposed to keep up?
Hi, I’m Derek Little, B2B Copywriter. I help you keep your marketing promotions running smoothly, on-time and on-budget, bringing in forecasted leads and sales, or even exceeding them with compelling copy and content.
Copywriting for Manufacturing and Technology
My own background is in manufacturing and software, so I have a bit of a head start on understanding your challenges. I work with Marketing Managers in midsize to large companies, as well as leaders in smaller firms.
My typical clients are in manufacturing industries such as medical devices, but also related industries such as software, robotics, 3D printing, industrial standards, consulting, safety, logistics and others. I call my niche Manu-tech, short for manufacturing and technology.
All B2B companies need copywriting. But where do you begin? There are three types to consider. First, there is copy focused on your business and your products. A second type is focused on your customers and their problems, and finally there is copy that bridges the gap between the two.
- Connecting your business & customers
You, Your Business, Your Brand
Brand copywriting is focused you, your business, your products and your story. For example, the most fundamental brand message is your name. On the other hand, the most informative brand marketing piece is your brochure, or a modernized version of that, your website. And if you’re in B2B, you need your own personal Linkedin profile too.
- In-depth product descriptions
- Sell sheets
- Website copy
- Linkedin profile
Your Customers, Their Challenges
Content copywriting is focused on your customer’s challenges, needs and interests. And it’s usually offered as a free resource to help them examine their problems or consider purchase options.
- Case studies
- White papers
- Special reports
Connecting Your Business & Customers
Email and social media are two digital channels that make it easy to stay connected and build customer relationships, usually with the help of free content. And of course, you want to use promotional copy when the time is right.
- Relationship-building messaging
- Promotional messaging
- Email marketing series
- Ongoing email lead nurturing
- Social media community management
Search Engine Marketing & Optimization
One approach to generating more awareness online is by optimizing your copywriting so it ranks in search engines, and advertising on Google.
- (SEO) search engine optimization
- (SEM) search engine marketing
- Google Ad Writing
- Google Adwords management
Start with a Free Consultation. Call me at 844-B2B-COPY (844-222-2679) or email me at firstname.lastname@example.org
Digital Marketing Solutions
My Free eBook: The Copywriter’s Insider Guide to Digital Marketing for Manufacturers covers 7 marketing strategies for getting better results online.
The first of these strategies is to develop your Value Proposition. With the direction for your marketing established, you can stake the next step to create a Copy Platform. This will make all your copy more effective and easier to produce.
Next, an SEO Strategy will let you attract the most qualified prospects to your website. Further, this strategy will increase the return-on-investment you put into your website.
Another recommended advanced strategy is to conduct a Content Audit. Based on scientific research, this audit compares your website against proven key website success factors. Then you’ll know what your site is missing and what to improve. If you’re not sure how this will help you, I offer a Free Website Analysis to get you started.
Another advanced strategy is professional Website Copywriting Services. Because if your web pages don;t contain the right content, or if they aren’t well written, they won’t get read.
Marketing Content is the one strategy you should utilize, even if you don’t use any of the others. Essential for lead generation, quality content lets you attract customers and build a list of prospects you can stay in touch with for future sales.
Finally, there is SEO Copywriting. This is the strategy that ranks your web pages higher in the search engines. Otherwise, your website won;t get found in Google and no one will visit.
The result of using these advanced online marketing strategies is that you’ll gain a competitive online advantage. Download your free copy of The Insider’s Guide to Marketing for Manufacturers today! If you want more assistance, contact me for a Free Consultation.