One of the first places a prospect looks for a product or service is Google. And the keywords they use are how they really think about your type of product. So not only is keyword research useful for ranking your website in the search engines, it helps you sell people what it is they want to buy – using their own words!
Keyword research is the raw material of your website structure and your SEO Strategy. So it’s the starting point for writing your website copy. This guide introduces the subject of SEO Strategy and your website structure. Some of the keywords for your SEO Strategy come your your Buyer Persona.
Introduction to SEO Strategy
An SEO strategy is a reference tool. It tells you which keywords have enough demand for you to focus your marketing resources on them. Further, it identifies which keywords will bring you the most traffic.
Working with 200-300 keywords, you can align your business goals with what buyers are actually searching. And by creating an SEO Strategy before writing your website, you’ll get long-term results as you add more content such as blogs.
SEO Strategy Basics
In order to create an effective SEO strategy, you must first identify your overarching business purpose. This is what your website is all about. Next, you’ll research around 200-300 keywords that represent the typical problems, solutions, and products related to your business.
The challenge here is to guess at the intent prospects have when they enter keywords. Lastly, you’ll mastermind your SEO strategy by blending your product marketing strategy and keyword research together.
1. Identify Your Mission
Step one involves defining what your business is all about. And the best resource for this is a Copy Platform. If you don’t have one, you’ll need to start pulling together all your existing marketing materials and what you already know about your business.
2. Research Your Keywords
Step two is about researching your keywords. And you’ll need enough of these to create a site with authority. Of course, the most competitive searches and shortest phrases will be about your products. But you’ll also need longer phrases too, since these are easier to rank for. In addition, some of the factors to consider when researching keywords are your audience persona, product options and customer problems.
3. Mastermind Your Solution
Finally, after researching your content and keywords, you can create your SEO Strategy and integrate them into your website. This starts with the primary keyword that defines your business, linked to by your cornerstone content pages. These are then linked to from your blogs.
A blog is the best way to launch a content marketing strategy. This is because blogs can be automatically pushed to social media. In addition, your SEO strategy is the perfect guide for selecting your blog topics.
Get Started – Plan Your SEO Strategy!
Most buyers are searching the web for solutions. But will they find your products or your competitor’s? If you want a sustainable competitive online advantage, then you need a good keyword strategy. The next step is to think about where your keywords and buyer questions fit into the Buyers Journey.