B2B email marketing is the most efficient way to convert more manufacturing marketing leads to sales. But if you want your emails read, you’ll need a compelling B2B email subject line. Your subject line is the headline of your message.In fact, according to David Ogilvy, it’s worth at least 8 times as much as the rest of your copy…
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Email Subject Line Categories
But knowing the subject line is so important, how do you get started? While there are there are many so-called winning headlines, it could be a mistake to assume they’ll instantly work for you. Instead, I recommend you start with email subject line categories. Then create the perfect custom headline.
The 9 Hottest Types of B2B Email Subject Lines
Here are 9 email subject line categories to get you started. old your customer persona description in one hand and this Infographic in the other – then start getting creative.