If your website isn’t getting the results you want, you need know why. As mentioned earlier in this series, usability is likely part of the problem. But what is usability?
This has been thoroughly explained in a ground-breaking book called “Don’t Make Me Think,” by Steve Krug. In it, the author states that great usability for anything comes down to one single point – don’t make people think.
Thinking is hard. And that’s why most people would rather avoid it. And they probably have other things they’d rather do anyway, so you’d better keep it simple.
8 Parts of Great Website
Simple is never easy when it comes to websites. But website best practices have developed over time that your website can be compared against. Here are the eight ways to improve your website:
- Site identity
- Company information
- Content basics
- Graphics and animation
- Graphic design
- SEO optimization
Gold Standard Website Usability Checklist
To solve the usability problems manufacturing companies face, I’ve developed a Website Usability Checklist. The checklist covers the most important factors governing the eight most important areas of your website.
My audit process goes to great lengths to compare your site against proven best practices in Usability. More than just Usability though, my audits analyze the content strength of your website.
In addition, your top competitor’s sites are graded based on the same criteria as yours. The result of your audit is your Ignite Your Site Report. It makes improving your website performance easy.
Start with a Free Site Audit
Not ready for a full audit? Get a basic audit for free. For this scaled down version I identify a few mistakes on your site and explain my findings to you over the phone.