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    White Papers

    How to Use Them to Generate More Leads, Even if Your Product is Complicated, Expensive or Innovative

    The Mother of All Digital Marketing Tactics

    In their 2015 B2B Technology Survey Content Report1, Eccolo Research found that most buyers consume 2-5 assets before they’re ready to make a purchase. Buyers reported they read the same number of emails as white papers.

    But when asked which of those two assets were most influential in making a buying decision, the white paper was the winner by a wide margin. So if white papers are that influential, it only makes sense to use them more strategically.

    How to Maximize Digital Marketing ROI

    Creating all the different types of content a B2B company needs can quickly become overwhelming. It can also be quite costly. A content development plan could include story-driven content like social media, case studies, blogs, articles, videos and illustrations. Further, it could contain fact-driven content such as infographics, charts, graphs, diagrams, checklists, slide decks and more.

    Where does one begin? According to a study by CMI, most companies haven’t yet figured this one out. They found that only 32% of B2B firms have a documented content management strategy.

    Download Free White Paper Here

    Includes 5 Bonus White Paper Development Tools