eBook and Case Study Specialist

High-Quality B2B Content for Technology

“Derek brings a keen understanding of content and how it fits the modern B2B customer journey. Highly recommend.”
Pasha Irshad, Vice President, The Merritt Group (Marketing Agency)

 

“Saying it was a good experience working with Derek is an understatement.”
Dan Weinberger, CEO, Morpheus.Network (Technology company)

 

“Humble, curious approach and good interview questions”
Gina Balarin, CEO, Verballistics (Consultant)

Want to Grow your B2B Tech Brand with Results Driven Content Marketing?

Need content writing, podcasting or content marketing consulting services for technology? Watch video for details.

FREE CONTENT MARKETING AUDIT

Want to improve your B2B sales and marketing? Download my Free Content Marketing Strategy Guide. It explains how content marketing works and has details on my free Content Marketing Audit.

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Recent Blogs

0. Website Effectiveness Checklist

If your website isn’t clear, concise and completing, you are losing potential customers… and eventually sales. This checklist will help you get them interested, even excited to engage with your site and take the next step in your sales process.

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1. Sales Enablement Content Guide

Do you find it’s getting harder for your B2B salespeople to get through to prospects? Most of B2B buyer’s journey is now done digitally. This guide provides tips on how to engage prospects with your content.

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2. Content Marketing Strategy Guide

Content marketing can influence your audience’s decision-making process more than anything else. But you need a strategy to make it effective. This guide explains the basics of an effective content marketing strategy.

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3. Case Study Customer Checklist

Do you use Case Studies to help prospects evaluate your products, so they can confidently buy? Here are 12 strategies that will help get more customers interested in participating in your next Case Study.

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Blog Campaign Case Study (Software Product)

The Challenge: This software company was in the midst of launching an enterprise software product. They needed blogs to go with their new website. The content writing challenge was to first identify the different members of the buying committee. Each faced different issues relating to the

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Blog Campaign Case Study (Software Consulting)

The Challenge: This Technology Consulting firm offered Salesforce Consulting. Their blogs needed to provide insight on better ways to utilize Salesforce. The client had a large number of competitors and was offering a seemingly generic solution. So, part of the problem was to find creative ways

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