The Challenge: This software company was in the midst of launching an enterprise software product. They needed blogs to go with their new website. The content writing challenge was to first identify the different members of the buying committee. Each faced different issues relating to the
The B2B Growth Expert at Creating High-Quality Magnetic Content
“Derek’s subject matter expertise, high professionalism and pleasant, relatable style make for an outstanding conversational interview”
German Ramirez, Co-Founder and Chief Relevance Officer of The Relevance House
“Derek’s interview process was professional, well executed and his knowledge contributed to the results.”
Ed Bardwell, President, Rainmaker Digital Services (RMDS)™ and Nimble Worldwide
“Humble, curious approach and good interview questions”
Gina Balarin, CEO, Verballistics
Build your B2B Tech Brand with Results Driven Content
Trailblazer Writing helps B2B technology firms market complex products to enterprise markets with original, relevant, engaging and scalable content. This includes the use of podcast interviewing to conduct market research, establish new business relationships, identify sales opportunities and grow your network.
Hi! I’m Derek Little, B2B Podcaster, Content Creator and Marketing Consultant.
Contact me to get interviewed on my podcast magazine for technology trailblazers and showcase your ingenuity. Listen now – TechnologyTrailblazers.Club.
The Challenge: This Technology Consulting firm offered Salesforce Consulting. Their blogs needed to provide insight on better ways to utilize Salesforce. The client had a large number of competitors and was offering a seemingly generic solution. So, part of the problem was to find creative ways
A few years ago there was a debate over whether podcasting would last. Some said it was a passing fad. Today, podcasting is still one the most progressive trends in marketing – and a growing trend in B2B marketing. Almost anyone can start their own audio-based
Have you launched a start-up with an exciting new B2B product? Does marketing feel like a costly chore? If so, you are not alone. What if you could use the money you spend on marketing to generate a healthy profit, in addition to the ROI you
There are over 500,000 monthly Google searches for the word “podcast,” and 30,000 clicks! Blogs worked great 10 years ago, but today everyone is listening to podcasts. This free guide gives you 24 profitable tips on how you can create your own compelling show.
Are your sales and marketing out of alignment? You could have a copywriting problem. This guide describes B2B copywriting as a 10-step process that aligns marketing with sales. It only takes an hour to read and helps you create a more synchronized sales process.