An effective Blog Article should start with an attention-getting headline. Next, the lead paragraph should compel the reader to read on. Strong supporting points should conclude with a key insight or takeaway. It would be a missed opportunity not to include a call-to-action.
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Blog Articles let a business bridge the gap between the challenges faced by customers and the features and benefits of their product within the context of an interesting and memorable story. This heightens believability and impact which can result in more leads and sales while communicating your company’s brand values.
Client: RTS Labs Project: Blog Article Objective: Educate, build authority, attract new customers, get conversions Marketing Piece:Reprint, Direct Link
This article was part of a year-long series I wrote for this client. The goal was to promote the features and benefits of a third-party software system they provided. The client paid me on a monthly basis. This included the final 50% of the previous month’s work and 50% of the next month’s work.
During the project I communicated via Slack with other members of the marketing team and my articles were submitted on schedule according to their marketing calendar. A first draft of the article was provided and the client’s requested changes were added. The project was begun and completed over the period of a week.
My client was pleased with the results and asked me to create a part 2 for the piece. The two parts were eventually combined into one article and a lead capture form was added to the bottom of the page.