Case Study

WHAT MAKES A CASE STUDY EFFECTIVE?
An effective Case Study starts by introducing the customer and their problem. It should then describe their journey to find a solution, what is was, and how the solution was implemented. Finally, it should quantify the results. The content should contain the most relevant customer quotes and real-world details.
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My Free Consultation lets you brainstorm all your options and clarify your goals. It can help you uncover which questions must be asked for the copy to get the results you want – questions that could make or break your campaign.

The Challenge:

When a business knows what type of product they want and are ready to buy, they must decide who to hire. Case Studies tell the story of how a customer successfully used your product and are particularly useful for complex, expensive or innovative products and services . They’re one of the most effective tools for increasing your B2B sales because they offer proof your product is a good buy. They can be presented in written, audio or video format.

Client: IQMS
Project: Case Study written by Derek Little
Objectives: Bolster sales with social proof of client success
Marketing Piece: Direct Link, Reprint

My Solution:

My first step was to meet with the IQMS team and understand their goals for the Case Study. Next, I provided a proposal and they sent me 50% of the fee. We discussed what they felt the customer success story was. We also discussed what aspect of their product they wanted to feature in the piece and what they hoped their client would say. Then I scheduled the interview with their customer and studied their website prior to the interview.

After conducting the Case Study interview I developed the first draft. Next, the changes requested by my client and their customer we added. The final draft was submitted and added to their website. The entire process took around 8 weeks to complete, though the actual work I had performed only took 3-4 days in total.

Results:

IQMS hired me to write and re-write multiple case studies and a few email campaigns as part of a marketing improvement program. With a year of me working on their materials, their Fortune 500 company was acquired by a Fortune 100 company.

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