Content Marketing Strategy

Expedite Your Buyer's Journey

The CEB Marketing Leadership Council and Google determined back in 2011 that buyers were 57% of the way through the buying process before talking to sales.  A study by SiriusDecisions in 2013 put the figure at 67%. And Forrester analyst, Lori Wizdo said in 2013 that “today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a sales person.”

Any way you look at it, today in 2021 in the midst of a global pandemic, more B2B buyers than ever are doing their own research online. If you want to enable your B2B buyers to consider your product, you must provide them with the content they need.

Increase Your Website Traffic by Eliminating Your Gaps

The quality and quantity of traffic to your website is determined by the effectiveness of your content. Here are some of the questions your content needs to answer:

Free 'Buyer Journey' Review

My free screen cast video review of your online presence will help find your content gaps and improve. You get 3 improvement tips for your buyer’s journey you can implement immediately.

  • Identify missed opportunities
  • Overcome challenges that can be fixed 
  • Discover ideas that can be expanded
Not Getting the Website Performance You Want?

If your website is not producing the results you want, you may have gaps in your web copy. Learn more.

Content Marketing Strategy Guide (4 free Worksheets)

Content Marketing Strategy Guide thumbThe Content Marketing Strategy Guide includes 4 free worksheets that form the basis of a documented content marketing strategy. 

  • Buyer Persona
  • Customer Journey Map 
  • Content Selection Checklist
  • Editorial Calendar
Create a documented content marketing strategy

A documented content marketing strategy gives you a plan for getting the results you want. Learn more.

“Real content marketing isn't repurposed advertising, it is making something worth talking about."

Which Describes You?

CEOs and Entrepreneurs

You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.

Marketing Directors

You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.

Marketing & Sales Agencies

You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.

 

Social Media Agencies

You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.

Video & Radio Producers

You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.

Freelance Web Designers

You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.