The CEB Marketing Leadership Council and Google determined back in 2011 that buyers were 57% of the way through the buying process before talking to sales. A study by SiriusDecisions in 2013 put the figure at 67%. And Forrester analyst, Lori Wizdo said in 2013 that “today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a sales person.”
Any way you look at it, today in 2021 in the midst of a global pandemic, more B2B buyers than ever are doing their own research online. If you want to enable your B2B buyers to consider your product, you must provide them with the content they need.
Increase Your Website Traffic by Eliminating Your Gaps
The quality and quantity of traffic to your website is determined by the effectiveness of your content. Here are some of the questions your content needs to answer:
What do you offer?
How does it help me?
What do I need to know?
What options do I have?
What are the best practices?
Why should I believe what you're saying?
Free 'Buyer Journey' Review
My free screen cast video review of your online presence will help find your content gaps and improve. You get 3 improvement tips for your buyer’s journey you can implement immediately.
A documented content marketing strategy gives you a plan for getting the results you want. Learn more.
Create a documented content marketing process
Develop separate goals for your business, marketing, and content.
Identify and profile your most profitable customers
Use the right types of content at each stage of your buyer's journey
Uncover the questions your prospects are asking
Systematize your content production process
“Real content marketing isn't repurposed advertising, it is making something worth talking about."
"It's surprising what insights exist in people's heads that they don't know about. That's what Derek does - help pull out those nuggets of wisdom that, when you hear them repeated back to you make you think, 'Wow. I do know what I'm talking about after all!'. That wouldn't be possible without his humble, curious approach and good interview questions.
Gina BalarinFounder and CEO, Verballistics
"Derek's interview process was professional, well executed and his knowledge contributed to the results. It was more of a conversation with an experienced colleague than a typical podcast interview."
Ed BardwellPresident, Rainmaker Digital Services (RMDS)™ and Nimble Worldwide
"Derek's subject matter expertise, high professionalism and pleasant, relatable style make for an outstanding conversational interview. Nothing like knowing what you are talking about, in order to ask the right questions."
German RamirezCo-Founder and Chief Relevance Officer of The Relevance House.
"It was a pleasure to be interviewed by Derek. He made the process go smooth and was a consummate professional. And he did a wonderful job of teasing out my key ideas so they're useful to readers and listeners."
Laura PattersonCo-founder and President of VisionEdge Marketing
"Had a fun chat. Nicely edited down."
Ian TruscottFounder and Executive Strategy Director, APPropingo
Which Describes You?
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.