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Want to Generate More Leads? Here's How to Create Magnetic Content

Access this eBook for the questions that drive content marketing results.

Want to maximize your content ROI? Here's how

If you’re like most B2B marketers, you may be wondering what will attract your audience to your product and motivate them to take action. This eBook has some answers. 

One approach to develop core brand ideas that get your audience excited about the results they can achieve. Then provide tools that help them take the next step.

This toolkit gives you some questions you can ask to generate content ideas that will drive results. Included are 101 blog ideas to fuel your marketing campaigns.

  • Learn about the 6 questions you can ask to develop a core brand idea for directing all your content efforts.
  • Get a 3-step process (and example) for creating a years worth of compelling content.
  • Get 101 content marketing ideas organized into the buyers journey for easy reference.
"It was a pleasure to be interviewed by Derek. He made the process go smooth and was a consummate professional. And he did a wonderful job of teasing out my key ideas so they're useful to readers and listeners."
Laura Patterson, President, VisionEdge Marketing
Laura Patterson
Co-founder and President of VisionEdge Marketing

Trailblazer Writing Testimonials



Did you know? “Blog posts/short articles are the highest performing for building brand awareness, while email newsletters are highest for nurturing leads.”
CMI, B2B Benchmarks, Budgets and Trends 2020



Did you know? Brand building is a long-term strategy that pays off in years, not months. And yet, according to our survey, only 4% of B2B marketers measure impact beyond six months.
The 5 Principles of Growth in B2B Marketing, Linkedin

"Had a fun chat. Nicely edited down."
Ian Truscott, Marketing Results Club
Ian Truscott
Founder and Executive Strategy Director, appropingo
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