Custom Copywriting and Marketing Strategy

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Custom Copywriting

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Specialist B2B Copywriter in Canada

Hi, I’m Derek Little CEO and Chief Copywriter at Trailblazer Writing. Welcome to my site! I hope you get some value out of the interview articles on my blog.

I’m a Freelancer Who Cares About Your Results
Imagine. The freelancer you hired for your company’s marketing campaign bailed on you halfway through the project. You were embarrassed in front of your top executives and left scrambling to find a replacement. Ouch!

Or, your agency hired a freelancer for a campaign that ended up failing. You lost the client – and 100K in annual revenue. Ugh! What can you do? Making sure you hire a professionally trained, dependable full-time freelance B2B copywriter can have a big impact on your success. You’ll save time, eliminate worry and get better quality copy. But you need more than on-time quality – you need results.

My clients have described me as reliable and results-driven. I’m an experienced who follows clearly defined and proven processes for completing long-form projects like case studies, white papers, e-books and email marketing. And I always follow through on my commitments with top quality work. I personally guarantee it. After all, my reputation is at stake too.

Non-compete and Non-disclosure Issues
I’ll sign non-compete agreements for client companies whose projects you have me work on. And I’ll sign non-disclosure or confidentiality agreements to maintain the secrecy of project materials, content or discussions you want to remain private to your firm.

Fitting a Contractor Into Your Company Culture
In the same sense as a Contractor Specialist works for a General Contractor who reports to an Architect, I see myself as a copywriting contractor helping Agencies and Marketing Directors complete their projects.

I understand the importance of fitting into your company culture as a contractor. I’ve worked as an employee for several small businesses and as a business development manager for two F500 companies. I’ve also owned and operated 3 small businesses including an I.T. Recruitment firm where my role was to understand a client’s company culture and find the right candidate. The technical and culture fit are both important

Project Management for Contractors
Most of my clients use Slack and Zoom, and so do I. I’m college trained in project management and have collaborated with content writing teams from around the world using Slack. In fact, I’ve created my own Slack communities so I’m proficient at using their platform.

Work with Me
If you’re successful in business you probably make business decisions like I do:

  • Driven by trusted base relationships
  • Built on a small focused audience
  • Designed to maximize long-term sales
  • Multi step-by-step process and longer sales cycle
  • Aimed at building brand identity based on trust
  • Focused on educating your target audience
  • You make rational buying decisions based on business value
  • Aimed at increasing and generating leads

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To Ignite Your Sales

[/vc_column_text][themeone_spacer height=”31px”][themeone_progress_bar title=”Thought Leadership Articles” percent=”88%” height=”7px”][themeone_progress_bar title=”Case Studies” percent=”78%” height=”7px”][themeone_progress_bar title=”EBooks” percent=”78%” height=”7px”][themeone_progress_bar title=”Website Copywriting” percent=”56%” height=”7px”][themeone_progress_bar title=”Email Marketing” percent=”36%” height=”7px”][themeone_progress_bar title=”White Papers” percent=”29%” height=”7px”][themeone_progress_bar title=”Slide Decks” percent=”26%” height=”7px”][themeone_progress_bar title=”Marketing Communications” percent=”14%” height=”7px”][themeone_progress_bar title=”Speech Writing” percent=”12%” height=”7px”][themeone_spacer height=”7px”][themeone_header type=”h2″]What You Get[/themeone_header][themeone_spacer height=”0px”][themeone_ul boxed=”true”][themeone_li licolor=”accent-color1″ anim=”swing” icon=”fa fa-check”]Reliable & friendly service[/themeone_li][themeone_li licolor=”accent-color1″ anim=”swing” icon=”fa fa-check”]Professionally trained copywriter[/themeone_li][themeone_li licolor=”accent-color1″ anim=”swing” icon=”fa fa-check”]On-time delivery, deadlines met[/themeone_li][themeone_li licolor=”accent-color1″ anim=”swing” icon=”fa fa-check”]Portfolio quality work[/themeone_li][themeone_li licolor=”accent-color1″ icon=”fa fa-check”]Copywriting best practices[/themeone_li][themeone_li licolor=”accent-color1″ icon=”fa fa-check”]Results-driven copywriting[/themeone_li][/themeone_ul][themeone_spacer height=”30px”][themeone_header type=”h2″]Satisfaction Guaranteed[/themeone_header][vc_column_text]

“I personally guarantee your complete satisfaction.”

– Derek Little[/vc_column_text][vc_column_text]My Skills and Subject Matter Knowledge
I have two decades of advertising, sales and marketing experience getting results in some of the most challenging industries. This experience includes work as a Business Development Manager for two Fortune 500 companies and selling enterprise software.

Other industries that I’ve working in or sold products to include supply chain and logistics, manufacturing, welding, recruitment, automotive, death care, healthcare, security, imported hardwood flooring and a few others.

I do have a college diploma in English and have professional B2B copywriter training in a variety of formats. This makes me a good fit for handling different projects that may be part of a complete marketing campaign. You can save time from looking for freelancers and get a one-stop freelance copywriting solution.

What I Can Promise (and What I Can’t)
There are many factors involved in the success of a marketing campaign, so it’s difficult to promise specific results. But what I can promise is that I’ll use latest best practices in copywriting combined with my education in engineering, technology, business and copywriting, as well as my two decades of sales and marketing experience to give you the best chance for getting the results you want.[/vc_column_text][vc_column_text]

“I’ll do everything I can to make you look like a star in front of your client.”

Thanks for considering me, Derek Little[/vc_column_text][themeone_spacer height=”30px”][themeone_button text=”Free Consultation” url=”” size=”large” style=”to-button-border” txtcolor=”#dd3333″ bganim=”animate” iconanim=”animate” icon=”general-chats”][/vc_column][/vc_row][vc_row css=”.vc_custom_1423871620583{padding-top: 70px !important;padding-bottom: 70px !important;}”][vc_column][themeone_header type=”h2″ txtalign=”txt-center” section=”true”]My Clients Love Their Results[/themeone_header][themeone_testimonial_carousel autoplay=”false” speed=”0ms” page=”true” nav=”true”][themeone_testimonial author=”IQMS” description=”” color=”accent-color1″]”These email nurture messages look really good. Short and to the point.”[/themeone_testimonial][/themeone_testimonial_carousel][/vc_column][/vc_row][vc_row txt_section_color=”dark” css=”.vc_custom_1453912321126{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #ffffff !important;}”][vc_column width=”1/2″ css=”.vc_custom_1423869629637{padding-top: 4% !important;padding-right: 4% !important;padding-bottom: 4% !important;padding-left: 4% !important;}”][vc_row_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1423871894921{padding-bottom: 20px !important;}”][themeone_pie_chart anim=”true” percent=”100%” size=”120px” width=”3px” bgcolor=”#f5f5f5″ icon=”general-pencil”][/vc_column_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1423871906126{padding-bottom: 20px !important;}”][themeone_pie_chart anim=”true” percent=”100%” size=”120px” width=”3px” bgcolor=”#f5f5f5″ icon=”general-light-bulb-on”][/vc_column_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1423871910288{padding-bottom: 20px !important;}”][themeone_pie_chart anim=”true” percent=”100%” size=”120px” width=”3px” bgcolor=”#f5f5f5″ icon=”devices-mobile-monitor”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][themeone_pie_chart anim=”true” percent=”100%” size=”120px” width=”3px” bgcolor=”#f5f5f5″ icon=”business-presentation”][/vc_column_inner][vc_column_inner width=”1/3″][themeone_pie_chart anim=”true” percent=”100%” size=”120px” width=”3px” bgcolor=”#f5f5f5″ icon=”general-chats”][/vc_column_inner][vc_column_inner width=”1/3″][themeone_pie_chart anim=”true” percent=”100%” size=”120px” width=”3px” bgcolor=”#f5f5f5″ icon=”general-jigsaw”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1423869134835{padding: 4% !important;}”][themeone_header type=”h2″ section=”true”]What I Offer[/themeone_header][vc_column_text]Trying to grab attention online? My services are consultative, solution-focused, well written, persuasive, created for the web and results-driven.[/vc_column_text][themeone_button text=”Free Consultation” url=”” size=”large” style=”to-button-border” txtcolor=”#59585b” bgcolor=”” bganim=”true”][/vc_column][/vc_row][vc_row css=”.vc_custom_1455295069011{padding-top: 70px !important;}”][vc_column txt_column_align=”txt-center” delay=”0ms”][themeone_header type=”h2″ txtalign=”txt-center”]I’ll work with anyone who needs high-quality copy and content[/themeone_header][vc_row_inner txt_section_align=”txt-center”][vc_column_inner txt_column_align=”txt-center” delay=”0ms”][themeone_icon_txt title=”” color=”accent-color1″ icon=”general-pencil”][/themeone_icon_txt][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][themeone_icon_txt title=”Small Business Owners” icon=”business-piggy-bank-coin”]You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content. [/themeone_icon_txt][/vc_column_inner][vc_column_inner width=”1/6″][themeone_icon_txt title=”Freelance Web Designers” icon=”general-palette”]You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects and we sometimes need you.[/themeone_icon_txt][/vc_column_inner][vc_column_inner width=”1/6″][themeone_icon_txt title=”Social Media Agencies” icon=”general-chats”]You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects and we sometimes need you.[/themeone_icon_txt][/vc_column_inner][vc_column_inner width=”1/6″][themeone_icon_txt title=”Marketing & Sales Agencies” icon=”general-megaphone”]You need help from a writing processional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.[/themeone_icon_txt][/vc_column_inner][vc_column_inner width=”1/6″][themeone_icon_txt title=”Video & Radio Producers” icon=”media-controls-play”]You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team. [/themeone_icon_txt][/vc_column_inner][vc_column_inner width=”1/6″][themeone_icon_txt title=”Marketing Directors” icon=”icon-et-presentation”]You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.[/themeone_icon_txt][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row txt_section_align=”txt-center”][vc_column txt_column_align=”txt-center” delay=”0ms”][themeone_spacer height=”36px”][themeone_header type=”h2″ txtalign=”txt-center”]Contact Me Today[/themeone_header][themeone_button text=”Free Consultation” url=”” size=”large”][themeone_spacer height=”36px”][/vc_column][/vc_row]

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