Hi, I’m Derek Little CEO and Chief Copywriter for Trailblazer Writing. Welcome to my site. I hope you get some value out of the content you’ll find here.
Are you an Agency Creative Director, Marketing Director for a mid-sized firm or a Small Business Owner without a marketing department? I’m here to help you get better results with your marketing copy.
What the Gig Economy Means for You
Imagine. The freelancer you hired for your mid-sized company’s marketing campaign bailed on you halfway through the project. They embarrassed you in front of your top executives and left you scrambling to find a replacement. Ouch!
Or worse, your agency hired a freelancer for a campaign that ended up failing. You lost the client – and 100K in annual revenue. Ugh! Worse still, you’re a small business owner who spent the annual marketing budget on the wrong thing! Groan.
What’s going on here? Welcome to the gig economy where more people are going freelance. There are many benefits to hiring a top freelance specialist, but you should be careful who you hire. Here’s why …
How the Gig Economy is Changing the World of Work
The world of work is changing. More people are becoming independent contractors and working short-term contracts (gigs) instead of holding permanent jobs. But this creates risk for Marketing Directors because anyone can hang out a shingle and call themselves a copywriter.
My approach is to put my personal stamp of quality on everything I do – 100% satisfaction guaranteed. If there’s a problem, I make it right. After all, my reputation is at stake too. The kind of gigs I handle include Case Studies, Web copy, E-Books, Email Marketing, Landing Pages, White papers and other in-demand copywriting formats. Here are some factors to consider when hiring a freelancer (or Gig economy worker)…
How to Collaborate Better in the Gig Economy
One way to judge a freelance copywriter is by their own marketing materials. Do they have a great website, articles, an E-Book or a newsletter? Not having their own professional marketing materials may be a red flag.
It’s also important that a freelancer fit into your company culture without rocking the boat. I’ve worked as a BDM for two F500 companies where I had to fit in, and I’ve also operated my own companies and hired my own contractors. One of these was an I.T. Recruitment firm where I learned that ‘company culture’ can be a tricky thing.This experience helps me fit into your company culture and participate as an outside team member.
Effective project management is critical when hiring Gig economy workers. Time management is especially important for completing long-form content projects because there are so many moving parts. You don’t want any miscommunications happening on a freelance copywriting project that could force you to break a client promise.
Most of my clients use Slack and Zoom, and so do I. In addition, I have training in project management and have collaborated with content writing teams from around the world using Slack. In fact, I’ve created my own Slack communities, so I’m proficient at using the platform.
How to Manage Confidentiality in the Gig Economy
If you share confidential information with a freelancer, there’s always the slim risk it might not remain private. This may create legal problems for your firm.
I’ll sign non-compete agreements for client companies whose projects you have me work on. And I’ll sign non-disclosure or confidentiality agreements to maintain the secrecy of project materials, content or discussions you want to remain private to your firm.
Work with Me, a Modern-day B2B Copywriter - At Your Service!
If you’re successful in business you probably make business decisions like I do:
Driven by trusted base relationships
Built on a small focused audience
Designed to maximize long-term sales
Multi step-by-step process and longer sales cycle
Aimed at building brand identity based on trust
Focused on educating your target audience
You make rational buying decisions based on business value
Aimed at increasing and generating leads
Thought Leadership Articles
What You Get
Reliable & friendly service
Professionally trained copywriter
On-time delivery, deadlines met
Portfolio quality work
Copywriting best practices
Results driven copywriting
“I personally guarantee your complete satisfaction.”
– Derek Little
My Skills and Subject Matter Knowledge I have two decades of advertising, sales and marketing experience getting results in some of the most challenging industries. This experience includes work as a Business Development Manager for two Fortune 500 companies and selling enterprise software.
Other industries that I’ve working in or sold products to include supply chain and logistics, manufacturing, welding, recruitment, automotive, death care, healthcare, security, imported hardwood flooring and a few others.
I do have a college diploma in English and have professional B2B copywriter training in a variety of formats. This makes me a good fit for handling different projects that may be part of a complete marketing campaign. You can save time from looking for freelancers and get a one-stop freelance copywriting solution.
What I Can Promise (and What I Can’t) There are many factors involved in the success of a marketing campaign, so it’s difficult to promise specific results. But what I can promise is that I’ll use latest best practices in copywriting combined with my education in engineering, technology, business and copywriting, as well as my two decades of sales and marketing experience to give you the best chance for getting the results you want.
“I’ll do everything I can to make you look like a star in front of your client.”