Not just any copywriter, but the results driven copywriter
B2B Technology Marketing
Hi. I’m Derek Little. Since 2005, my vision has been to capture the magic of technology in writing – like our prehistoric ancestors first learned to harness fire. It’s exciting to help bring to market emerging technologies creating their own paradigm shift.
My mission is to help you bridge the gaps in your sales process with results driven copy and content.
My passion for results is driven by my background in B2B software sales. This first-hand sales experience of working with marketing materials I was provided that were of little use, gives me an edge for creating content that works.
I was inspired me to create my Hierarchy of Copywriting Results based on Abraham Maslow’s Hierarchy of Needs. Because your business needs results to survive and thrive.
Science fiction writer Arthur C. Clarke famously once wrote, “Any sufficiently advanced technology is indistinguishable from magic.” I use the power of copywriting to help you market and sell the magic of your technology.
Driven to Get Results
I write results driven Thought Leadership Articles, Success Stories, eBooks and more. Topics I’ve written about include Cybersecurity, Blockchain, ERP (Enterprise Resource Planning), Cloud solutions, Facial Recognition Technology, Data Science, Wireless Technology for Autonomous Driving, and more.
My Background and Experience
My earlier work experience as a software salesperson helps me understand the challenges my clients face. I’ve worked with companies of all sizes, from Fortune 100 and Fortune 500 companies, to small businesses and technology startups. I also help clients think through their strategy, and I’ve written a book to help you called The B2B Marketer’s Journey.
My Project Management Process ensures your copywriting project gets done right and done on time. Most of my clients use Slack and Zoom for project communications and so do I. Further, I’ve used these tools to successfully collaborate with content writing teams I’ve worked with from around the world.
Managing Your Confidentiality
I’ll gladly sign non-disclosure or confidentiality agreements to maintain the secrecy of your project materials, content or discussions you want to remain private to your firm.
Work with Me, a Modern-day Freelance B2B Copywriter - At Your Service!
I’m up to speed on all the latest technology and best practices used by the Gig economy worker. If you’re successful in business and make decisions like I do, we should already be working together:
Driven by trusted base relationships
Built on a small focused audience
Designed to maximize long-term sales
Multi step-by-step process and longer sales cycle
Aimed at building brand identity based on trust
Focused on educating your target audience
You make rational buying decisions based on business value
Aimed at increasing and generating leads
See You At the Top
Before becoming a B2B copywriter I worked in the I.T. Recruitment industry. My I.T. Recruitment firm was called Top Technology Talent and my slogan was “See You At the Top.” These were the first two pieces of copy I ever wrote.
Trailblazer Writing now specializes in helping Marketing Directors succeed in their work, and therefore their careers, too. So, my mission hasn’t changed much. I hope to feature your next copywriting project on my Successes page. Further, I’d be interested in interviewing you for my Marketing Results Club, and you’ll be entered to win the B2B Marketing Results Award.
Interviewing (researching / podcasting)
Thought Leadership Articles
What You Get
Reliable & friendly service
Professionally trained copywriter
On-time delivery, deadlines met
Portfolio quality work
Copywriting best practices
Results driven copywriting
“I personally guarantee your complete satisfaction.”
– Derek Little
My Skills and Subject Matter Knowledge I have two decades of advertising, sales and marketing experience for getting results in some of the most challenging industries. This experience includes work as a Business Development Manager for two Fortune 500 companies and selling enterprise software. Supporting my technical aptitude is a college education in Mechanical Engineering and Computer Science.
Other industries that I’ve working in or sold products to include supply chain and logistics, manufacturing, welding, recruitment, automotive, death care, healthcare, security, imported hardwood flooring and a few others. Telling stories was a key part of my role in sales.
I do have a college diploma in business English and have professional B2B copywriter training in a variety of formats. This makes me a good fit for handling different projects that may be part of a complete marketing campaign. You can save time from looking for freelancers and get a one-stop solution.
What I Can Promise (and What I Can’t) There are many factors involved in the success of a marketing campaign. So, it’s difficult to promise specific results. What I can promise is that I’ll use latest best practices in copywriting combined with my background and education. You also get my two decades of sales and marketing experience to give your copy the best chance for success.
“I’ll do everything I can to make you look like a rock star in front of your client or customer.”
More than just copywriting, I have a 4-year degree in commercial art from a top Canadian college. And I won numerous awards. During college I worked as an Editorial Cartoonist for the Brampton Times newspaper.
Further, I’ve worked for world-leading advertising agencies including J.Walter Thompson and Ogilvy & Mather. My specialization was hand-drawn TV commercial storyboards.
Further, I’ve done a variety of illustration work including full-page illustrations for Canada’s national newspaper, the Globe & Mail. As a copywriter I use my visual arts background to help me create visually engaging content.
Learn about my process for creating results driven copy