Results driven copy that helps you build your brand, sell your ideas and grow your business
My personal passion and USP is Results Driven Copy. This comes from background working as a B2B software salesperson where my mission was to get sales results.
I created my Hierarchy of Results to help businesses succeed at marketing. It was inspired by Abraham Maslow’s Hierarchy of Needs. If you’re in business you need marketing results to survive and thrive.
I called my company Trailblazer Writing because I like explaining complex technology without losing that sense of innovation and magic. Science fiction writer Arthur C. Clarke famously once wrote, “Any sufficiently advanced technology is indistinguishable from magic.”
Results Driven Copy
I help my clients define their copywriting goals and reach them with results driven copy. This includes Thought Leadership Articles, Success Stories, eBooks and more.
The types of technology I’ve written about includes Cybersecurity, Blockchain, Enterprise Resource Planning, Cloud solutions, Facial Recognition Technology, Data Science, Wireless Technology for Autonomous Driving, and more. For some clients I work behind the scenes as a Ghostwriter. I’ll interview them, gather their ideas and stories. The content I create may be published under their own name as an article or a book.
My Background and Experience
My earlier work experience as a software salesperson selling to medium-sized and large companies gave me an understanding of the challenges you face. Specifically, I sold a software/hardware/RFID solution to the 3rd largest mass transit system in North America. And I did it by using my first Case Studies. Now, I’ve worked with companies of all sizes, from Fortune 100 and Fortune 500 companies, to small businesses and technology startups to help them with their own copywriting and case studies.
A well-planned strategy is a necessary foundation for effective copywriting. Sometimes smaller businesses need help with their strategy. While I’m not a marketing consultant, I’ll help clients think through their strategy. I’ve written a book to help you with this you can find on Amazon that covers the fundamentals of marketing strategy.
My original area of study was Commercial Art and storytelling for T.V. commercials. I’ve worked with some of the biggest advertising agencies in the world including J. Walter Thompson and Ogilvy & Mather. This experience now helps me come up with creative ideas and tell your story better with the written word.
I returned to college twice more studying Engineering and Computer Science (with Business English as my minor), and I.T. specializing in Enterprise Resource Planning (ERP) Systems. Finally, I’ve taken an endless array of professional development courses on marketing and copywriting and continue to do so.
My Project Management Process ensures your copywriting project gets done right and done on time. Most of my clients use Slack and Zoom for project communications and so do I. Further, I’ve used these tools to successfully collaborate with content writing teams I’ve worked with from around the world.
Managing Your Confidentiality
I’ll gladly sign non-disclosure or confidentiality agreements to maintain the secrecy of your project materials, content or discussions you want to remain private to your firm.
Work with Me, a Modern-day Freelance B2B Copywriter - At Your Service
I’m up to speed on all the latest technology and best practices used by the Gig economy worker. These include tools like Slack, Zoom and Google Hangouts. If you’re successful in business and make business decisions like I do we should probably be working together:
Driven by trusted base relationships
Built on a small focused audience
Designed to maximize long-term sales
Multi step-by-step process and longer sales cycle
Aimed at building brand identity based on trust
Focused on educating your target audience
You make rational buying decisions based on business value
Aimed at increasing and generating leads
See You At the Top!
Before becoming a B2B copywriter I worked in the I.T. Recruitment industry. My I.T. Recruitment firm was called Top Technology Talent and my slogan was “See You At the Top.” These were the first two pieces of copy I ever wrote.
Trailblazer Writing now specializes in helping Marketing Directors succeed.So my mission hasn’t changed much. I hope to feature your next copywriting project on my Successes page. And you’ll be entered to win the B2B Marketing Results Award.
Interviewing (researching / podcasting)
Thought Leadership Articles
What You Get
Reliable & friendly service
Professionally trained copywriter
On-time delivery, deadlines met
Portfolio quality work
Copywriting best practices
Results driven copywriting
“I personally guarantee your complete satisfaction.”
– Derek Little
My Skills and Subject Matter Knowledge I have two decades of advertising, sales and marketing experience getting results in some of the most challenging industries. This experience includes work as a Business Development Manager for two Fortune 500 companies and selling enterprise software. Supporting my technical aptitude is a college education in Mechanical Engineering and Computer Science.
Other industries that I’ve working in or sold products to include supply chain and logistics, manufacturing, welding, recruitment, automotive, death care, healthcare, security, imported hardwood flooring and a few others. Telling stories was a key part of my role in sales.
I do have a college diploma in business English and have professional B2B copywriter training in a variety of formats. This makes me a good fit for handling different projects that may be part of a complete marketing campaign. You can save time from looking for freelancers and get a one-stop freelance copywriting solution.
What I Can Promise (and What I Can’t) There are many factors involved in the success of a marketing campaign. So, it’s difficult to promise specific results. What I can promise is that I’ll use latest best practices in copywriting combined with my background and education. You also get my two decades of sales and marketing experience to give your copy the best chance for success.
“I’ll do everything I can to make you look like a rock star in front of your client or customer.”
More than just copywriting, I have a 4-year degree in commercial art from a top Canadian college. And I won numerous awards. During college I worked as an Editorial Cartoonist for the Brampton Times newspaper.
In the summers I worked as a Caricature Artist at a theme park in Toronto called Ontario Place. I only had 5 minutes to complete each drawing including a likeness and a story. And I drew around 25 per day – grassroots storytelling.
I launched a freelance commercial art business at the age of 22. My specialization was hand-drawn TV commercial storyboards for world-leading advertising agencies including J.Walter Thompson and Ogilvy & Mather. I’d often create 25 frame storyboards in less than a day.
Further, I’ve done a variety of illustration work including full-page illustrations for Canada’s national newspaper, the Globe & Mail. As a copywriter I use my visual arts background to help me create visually engaging content.
Learn about my 6-step process of creating results driven copy