An effective Feature News Article tackles a topic in depth with descriptive details and background information. Besides answering basic questions about who, what, why, where and how, a great feature article should leverage one or more of the elements of newsworthiness such as celebrity, conflict, timeliness and human interest.
NEED AN EFFECTIVE FEATURE NEWS ARTICLE?
My Free Consultation lets you brainstorm all your options and clarify your goals. It can help you uncover which questions must be asked for the copy to get the results you want – questions that could make or break your campaign.
Innovative products are introduced by public relations and sustained by advertising. PR can help a product gain more market acceptance. Feature News Articles use a news angle such as a current event or trend to bring attention to a product and its significance.
Client: Morpheus.Network Project: Public Relations Article written by Derek Little Objectives: Build awareness for use of client’s product by the U.S. government, differentiate product, increase company’s credibility Marketing Piece:Direct Link, Reprint
My first step was to meet with the Morpheus team understand their goals. They paid 50% of the fee and I got started on the interviews to gather content for the article. I recommended we increase the newsworthiness of the piece by focusing on current events surrounding President Trump’s position on intellectual property (IP) and the tariffs on China.
A Slack channel was setup to manage project communications. After conducting several interviews, I developed the first draft. I added my client’s requested changes, submitted the final draft and the article was added to my own blockchain news site, BlockchainTrailblazers.com. Then the client paid the final 50% of the fee. The project took 1-2 weeks to complete.
The Morpheus team was pleased with the final article and the piece was added to other news industry new sites.