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Your B2B Product Marketer's Journey

The B2B Marketer's Journey
The B2B Marketer’s Journey, by Derek Little 

The B2B marketer’s journey is now mostly digital. But successfully planing and creating the marketing for your product comes down to copywriting. For this you need a product marketing development process. 

As your product marketing development coach, I’ll work with you to develop core strategic documents that can serve as the foundation for your product marketing strategy. Then I can help you develop copywriting and content to turn your marketing materials into sales results.

Contact me for a FREE 30-minute coaching session and I’ll tell you more (FREE copy of my book included).

Your Free Consultation may cover any of my 4 product marketing coaching modules. You or your marketing team will gain key insights on creating a product marketing plan to achieve your goals. I’ll help you find the gaps that are holding back your sales.

Schedule yours now. ($50 value, yours, free). 

Get the 1st chapter of my book – free. Download.

Strategic Coaching

The 4-Step Product Content Marketing Blueprint

The end result of my coaching is 4 working documents that help you get online marketing results. 

During your Free Consultation I’ll explain how these four support tools can help you bridge the gaps in your sales process. Hover your cursor over each option to learn more.

Product Strategy

Create a single platform that contains the core marketing messages you use repeatedly.

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Mastery in this discipline provides structure to and direction for your marketing.
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Customer Strategy

Get under the hood on how your buyers think so you can motivate them to buy.

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Mastery in this discipline lets you understand the goals and frustrations of your target audience.
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Marketing Strategy

Determine what, where, how and why to share your copy and content for the best results.

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Mastery in this discipline keeps your content on schedule, on track and on target.
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Implementation Plan

Create copy and content that touches your target audience where they live.

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Mastery in this discipline lets you get the best results from each piece of copy and content you create.
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Who I Help Get Results

CEOs and Entrepreneurs

You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.

Marketing Directors

You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.

Marketing & Sales Agencies

You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.


Social Media Agencies

You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.

Video & Radio Producers

You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.

Freelance Web Designers

You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.