An effective guide is visual booklet that distills a lot of information down to its basic elements for rapid learning. It should contain an introduction that explains what the guide is about and why it's being written. The body should deliver the promised content and the conclusion should reinstate a big idea then transition the reader to deeper engagement.
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Guides help businesses help their customers consider their options by providing advice while positioning their product as the best choice. These “how to” booklets show the reader how to do something or may provide information on what technology or methodology to use. Or, they could explain how to handle critical issues or solve key problems.
Client: RTS Labs Project: Guide written by Derek Little Objective: Educate, build authority, attract new customers, get conversions Marketing Piece:Direct Link, Reprint
My first step was to meet with the RTS Labs team and understand their goals. My client wanted to start offering Data Science development as part of their software engineering services. However, they had never provided Data Science solutions yet as a service. They paid the first 50% of the fee and a Slack channel was setup to manage project communications.
I acquired knowledge on Data Science by reading several books, joining a Data Science association and engaging with subject matter experts. My first draft included the copy, a wire frame layout of the web page, and image recommendations. My client’s requested changes were added, and I submitted the final draft and they paid the final 50% of the fee. The project took three weeks to complete from start to finish. (NOTE: The Introduction and Dev Ops sections were added later by another copywriter)
The client was pleased with the results. They added the copy directly to their site with a lead capture form at the bottom.