Interviews

The B2B Marketer's Point of View (POV) article series features opinions on upcoming marketing trends and success stories from B2B marketing experts.

Laura Patterson, President, VisionEdge Marketing
“We need to demonstrate proficiency and mastery before we pursue the next thing. While shiny new toys will continue to emerge, successful marketers are strategic partners.” Laura Patterson, President, VisionEdge...
Ted Birkhahn, President, Hot Paper Lantern
“More B2B brands are embracing the concept of storytelling and the opportunity to become publishers of content that educates and engages the audience they’re trying to reach.” Ted Birkhahn, President,...
Bill Rice, CEO, Kaleidico
“The traditional concept of growth hacking where you build tools and experiences to generate a large audience is coming to B2B.” Bill Rice, CEO, Kaleidico Tweet Bill Rice is CEO...
“Some influencers are pumping out a lot of junk. And I think people are following their guidelines a little too much.” Paul Kiesche, Aviate Creative Tweet Paul Kiesche is the...
“What I think is going to be a big trend in 2020 is more emphasis on data analysis and data interpretation.” Jim Van Meer, Founder, Thinkpoint Creative Tweet Jim Van...
Michael Bergen, Director of Operations, Riverbed Marketing
“Google is making a lot of big changes, and these will leave the SEO of a lot of large players in the dust.” Michael Bergen, Director of Operations, Riverbed Marketing...
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