Marketing Consulting

Coaching and Consulting to Grow Your Business

The main parts of a company’s marketing are its’ positioning, messaging, and tactical planning. These are based on demand in the market and developed through customer research. 

Download and complete the free templates below to guide to development of your web copy or content project. Book a free consultation if you need help.

Download Free Templates
  • Product positioning
  • Messaging framework
  • Marketing plan
  • Marketing Plan

    Your Marketing Plan is the set of action steps you take to achieve your business goals. These steps give you a way to reach out to your target audience, attract them, and compel them to buy based on their needs. Your marketing materials are guided by your product messaging.

  • Product Messaging

    Your product messaging is a framework of ideas that guide your copywriting and content decisions. Your messaging needs to communicate your unique promises, differentiators, and stories consistently because marketing results are cumulative. Your messaging framework is based on your positioning.

  • Product Positioning

    Your positioning summarizes all the key entrepreneurial decisions you made that enabled you to start a competitive business. It can serve as an overarching strategic guide for all your marketing and branding decisions.

Advanced Coaching and Consulting

Once your business is accurately positioned, you can use your positioning strategy to determine all your downstream marketing decisions. These include messaging, copywriting and branding. 

Need help determining what your positioning should be? Book a free consultation for help on the following areas. Online guided workshops are available for individual or groups.

Thought Leadership Messaging Framework

A Thought Leadership Messaging Framework is a narrative platform for developing topic ideas and content. It is based on your positioning
Learn more

Website Messaging Framework

A Website Messaging Framework is a guide for developing your web copy. It outlines what needs to be said in each section on each page of your site. It’s based on your positioning and messaging frameworks.
Learn more

Free Consultation

Not sure how to begin? Contact Derek Little, Marketing Consultant for support in planning your marketing and achieving your business goals.

  • Get ideas on how to best achieve your marketing goals. 
  • Develop your positioning, messaging, and marketing plan.
  • Get a ballpark estimate for planning and writing your copy.
Derek Little, B2B Web Copy Architect, Writer, Podcaster

My 30-year background as a marketer and 15 years of experience as a professional copywriter means I can offer you a complete marketing solution within your budget. If you want to raise awareness, create value, increase sales and establish your authority, then you’ve come to the right place.

Not Getting Enough Traffic to your Website?

If you are not getting enough traffic to your website, you may have gaps in your customer journey. Learn more.

Free Startup Strategy Guide

In this Startup Marketing Guide, I share five free tools to help you plan and execute your startup marketing.

  • Buyer’s persona worksheet
  • Buyer’s journey worksheet
  • Buyer’s journey map
  • Content selection guide
  • Editorial calendar spreadsheet
8 parts of an effective marketing plan

Your website should be uniquely customized for your business. However, here are five guiding principles that apply to most websites.

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.."

Get Interviewed as a Podcast Guest
Take our Lean Growth Survey for startups and earn your chance to be interviewed as a guest on our podcast show. You’ll get promoted on TechnologyTrailblazers.club and our Youtube channel.

Which Describes You?

CEOs and Entrepreneurs

You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.

Marketing Directors

You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.

Marketing & Sales Agencies

You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.

 

Social Media Agencies

You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.

Video & Radio Producers

You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.

Freelance Web Designers

You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.