Your Marketing Plan is the set of action steps you take to achieve your business goals. These steps give you a way to reach out to your target audience, attract them, and compel them to buy based on their needs. Your marketing materials are guided by your product messaging.
Your product messaging is a framework of ideas that guide your copywriting and content decisions. Your messaging needs to communicate your unique promises, differentiators, and stories consistently because marketing results are cumulative. Your messaging framework is based on your positioning.
Your positioning summarizes all the key entrepreneurial decisions you made that enabled you to start a competitive business. It can serve as an overarching strategic guide for all your marketing and branding decisions.
Advanced Coaching and Consulting
Once your business is accurately positioned, you can use your positioning strategy to determine all your downstream marketing decisions. These include messaging, copywriting and branding.
Need help determining what your positioning should be? Book a free consultation for help on the following areas. Online guided workshops are available for individual or groups.
Defining target market and audience
Articulating the customer problem
Defining product and service capabilities
Clarifying your unique competitive advantage
Summarizing your unique value proposition
Conceptualizing your vision and mission
Thought Leadership Messaging Framework
A Thought Leadership Messaging Framework is a narrative platform for developing topic ideas and content. It is based on your positioning. Learn more
Website Messaging Framework
A Website Messaging Framework is a guide for developing your web copy. It outlines what needs to be said in each section on each page of your site. It’s based on your positioning and messaging frameworks. Learn more
Not sure how to begin? Contact Derek Little, Marketing Consultant for support in planning your marketing and achieving your business goals.
Get ideas on how to best achieve your marketing goals.
Develop your positioning, messaging, and marketing plan.
Get a ballpark estimate for planning and writing your copy.
My 30-year background as a marketer and 15 years of experience as a professional copywriter means I can offer you a complete marketing solution within your budget. If you want to raise awareness, create value, increase sales and establish your authority, then you’ve come to the right place.
"It's surprising what insights exist in people's heads that they don't know about. That's what Derek does - help pull out those nuggets of wisdom that, when you hear them repeated back to you make you think, 'Wow. I do know what I'm talking about after all!'. That wouldn't be possible without his humble, curious approach and good interview questions.
Gina BalarinFounder and CEO, Verballistics
"Derek's interview process was professional, well executed and his knowledge contributed to the results. It was more of a conversation with an experienced colleague than a typical podcast interview."
Ed BardwellPresident, Rainmaker Digital Services (RMDS)™ and Nimble Worldwide
"Derek's subject matter expertise, high professionalism and pleasant, relatable style make for an outstanding conversational interview. Nothing like knowing what you are talking about, in order to ask the right questions."
German RamirezCo-Founder and Chief Relevance Officer of The Relevance House.
"It was a pleasure to be interviewed by Derek. He made the process go smooth and was a consummate professional. And he did a wonderful job of teasing out my key ideas so they're useful to readers and listeners."
Laura PattersonCo-founder and President of VisionEdge Marketing
"Had a fun chat. Nicely edited down."
Ian TruscottFounder and Executive Strategy Director, APPropingo
Which Describes You?
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.