FREE 30-Minute Copy Coaching Consultation - The 4-Step Product Marketing Blueprint

Partner Program

Trailblazer Writing partners with Product Marketing Managers, Marketing Directors and others for reach for B2B marketing excellence. Partners can share their story and point of view during Live Social Media interviews. This content is also available during Virtual Conference Events.

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Learn more about Derek Little’s POV on B2B marketing in his book. Download 1st chapter

Creative Services Partner Program Details

ProductMarketingFormula.com is an online school for B2B content marketing mastery. It includes a free mini course that introduces the main program – “The 4 Cornerstones of Content Marketing Mastery,” including:

  • 4 learning tracks (product, markets, strategy, development)
  • Educational videos
  • Active learning (mind tools, forms, checklists, quizzes)
  • Additional learning materials
  • Community support (Facebook Group)
  • One-on-one coaching

After completing the course, participants will develop mastery in developing and using four content marketing mind tools:

  • Brand Copy Platform
  • Customer Outcome Guide
  • Marketing Experiments
  • Marketing Asset Generator

Client Coaching Program

The 4 Cornerstones to Content Marketing Mastery

This B2B marketing coaching program is an introduction to the fundamentals of content marketing for small to medium sized software companies. Partners can use these materials for coaching clients, or use them as a platform for their own area of specialization. 

The outcome of this program is four working documents for developing content marketing. These tools serve as teh foundation of an “Onboarding Platform” for training new creative services profesionals such as copywriters. This is explained in greater depth during a Partner Assessment Meeting.

Product and Brand Strategy

Create a single platform that contains the core marketing messages you use repeatedly.

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Mastery in this discipline provides structure to and direction for your marketing.
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Customer Strategy

Get under the hood on how your buyers think so you can motivate them to buy.

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Mastery in this discipline uncovers the frustrations and motivations of your target audience.
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Marketing Strategy

Determine what, where, how and why to share your copy and content for the best results.

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Mastery in this discipline reveals your minimum viable content marketing strategy and how to get maximum results.
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Implementation Plan

This planning tool enables you to develop highly effective content marketing assets.

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Mastery in this discipline enables you to create results driven copy and content.
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Who I Help Get Results

CEOs and Entrepreneurs

You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.

Marketing Directors

You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.

Marketing & Sales Agencies

You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.

 

Social Media Agencies

You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.

Video & Radio Producers

You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.

Freelance Web Designers

You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.