Trailblazer Writing partners with Product Marketing Managers, Marketing Directors and others for reach for B2B marketing excellence. Partners can share their story and point of view during Live Social Media interviews. This content is also available during Virtual Conference Events.
ProductMarketingFormula.com is an online school for B2B content marketing mastery. It includes a free mini course that introduces the main program – “The 4 Cornerstones of Content Marketing Mastery,” including:
Active learning (mind tools, forms, checklists, quizzes)
Additional learning materials
Community support (Facebook Group)
After completing the course, participants will develop mastery in developing and using four content marketing mind tools:
Brand Copy Platform
Customer Outcome Guide
Marketing Asset Generator
Client Coaching Program
The 4 Cornerstones to Content Marketing Mastery
This B2B marketing coaching program is an introduction to the fundamentals of content marketing for small to medium sized software companies. Partners can use these materials for coaching clients, or use them as a platform for their own area of specialization.
The outcome of this program is four working documents for developing content marketing. These tools serve as teh foundation of an “Onboarding Platform” for training new creative services profesionals such as copywriters. This is explained in greater depth during a Partner Assessment Meeting.
Who I Help Get Results
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.