How to Get and Hold Your Audience's Attention in Under 8 Seconds
“The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have listened to a podcast, with 32% having listened in the past month, and 22% in the past week.”
Our attention spans are shrinking. Your attention span is the amount of time you spend thinking about something before you get distracted by something else. The new challenge for marketers is creating something interesting enough to hold your audience’s attention.
Podcasts are very popular. Each month in Google there are over 500,000 monthly searches and 30,000 clicks for the word “podcast.”In contrast, there are now only 220,000 searches for the word “blog,” and less than 2,900 clicks.
Reading enables you to learn more, because you typically re-read 10% of everything you read. But it takes more effort than listening. In addition, writing is more costly to create, because you must first do the research. Podcast interviewing “is” research. So, it can also be turned into relevant written content. A high-quality podcast can help you reach your audience and your marketing goals. So, how do you do it?
Podcasting enables listeners to learn vicariously, and save time and effort by focusing their reading effort more selectively.
How to create interview content that positions your product as the go-to solution
Expert interviewing is one of the highest performing types of content marketing. It must be compelling, though. Or, your listeners will tune you out and may never to return.
Your podcast must build value for guests and listeners before it can by useful to you. Done right, your podcast can position your product as the go-to solution.
"It's surprising what insights exist in people's heads that they don't know about. That's what Derek does - help pull out those nuggets of wisdom that, when you hear them repeated back to you make you think, 'Wow. I do know what I'm talking about after all!'. That wouldn't be possible without his humble, curious approach and good interview questions.
Gina BalarinFounder and CEO, Verballistics
"Derek's interview process was professional, well executed and his knowledge contributed to the results. It was more of a conversation with an experienced colleague than a typical podcast interview."
Ed BardwellPresident, Rainmaker Digital Services (RMDS)™ and Nimble Worldwide
"Derek's subject matter expertise, high professionalism and pleasant, relatable style make for an outstanding conversational interview. Nothing like knowing what you are talking about, in order to ask the right questions."
German RamirezCo-Founder and Chief Relevance Officer of The Relevance House.
"It was a pleasure to be interviewed by Derek. He made the process go smooth and was a consummate professional. And he did a wonderful job of teasing out my key ideas so they're useful to readers and listeners."
Laura PattersonCo-founder and President of VisionEdge Marketing
"Had a fun chat. Nicely edited down."
Ian TruscottFounder and Executive Strategy Director, APPropingo
Free Podcasting Guide
In my Free eBook I explain the process of creating an effective B2B podcast program. This guide explaiful podcast:
Podcast Promotion Bonus Tip – Learn how to use your podcast to generate 100K+ in revenue.
Custom Podcast Solutions
Done-for-you Solutions, Coaching and Management Support for Podcasting
There’s a lot more to creating a great podcast than talking. I’ve concluded that this planning, management, production and promotion. Trailblazer Writing provides a range of options including a complete done-for-you solution. Here are some ways I can help:
Podcast quick-start strategy to get your show launched ASAP
Integration of podcasting with your sales process for better results
Custom podcast is designed to engage your audience
Time-consuming guest recruitment and management is done for you
Your quality podcast production will drive traffic to your website
Your podcast show will promoted widely for more visibility (E.g. Apple, Google, Stitcher, etc.)
3 Show host options - You can be the host of your own show, take over as host anytime you want or get us to keep guest hosting your show for you. (Note: Podcast hosting requires time, technical training and an investment in a sound studio, recording equipment and software)
"Stop interrupting what people are
interested in and be what they are
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