Podcast Interviewing

How to Get and Hold Your Audience's Attention in Under 8 Seconds

“The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have listened to a podcast, with 32% having listened in the past month, and 22% in the past week.”

B2B podcasting
MarketingResults.club is an example of how a podcast can be turned into a business.

Our attention spans are shrinking. Your attention span is the amount of time you spend thinking about something before you get distracted by something else. The new challenge for marketers is creating something interesting enough to hold your audience’s attention. 

Podcasts are very popular. Each month in Google there are over 500,000  monthly searches and 30,000 clicks for the word “podcast.” In contrast, there are now only 220,000 searches for the word “blog,” and less than 2,900 clicks.


TechnologyTrailblazers.club is my website for featuring today’s technology trailblazers.

Reading enables you to learn more, because you typically re-read 10% of everything you read. But it takes more effort than listening. In addition, writing is more costly to create, because you must first do the research. Podcast interviewing “is” research. So, it can also be turned into relevant written content. A high-quality podcast can help you reach your audience and your marketing goals. So, how do you do it?

Podcasting enables listeners to learn vicariously, and save time and effort by focusing their reading effort more selectively.

How to create interview content that positions your product as the go-to solution

Expert interviewing is one of the highest performing types of content marketing. It must be compelling, though. Or, your listeners will tune you out and may never to return. 

Your podcast must build value for guests and listeners before it can by useful to you. Done right, your podcast can position your product as the go-to solution. 

As Host of The Marketing Results Club, and The Technology Trailblazers Club, I’ve interviewed many professionals about their sales and marketing challenges. In the process, I’ve perfected my formula for podcast marketing results.

Free Podcasting Guide
  • Podcast Marketing GuideIn my Free eBook I explain the process of creating an effective B2B podcast program. This guide explaiful podcast:
  •  Podcast planning
  • Guest management
  • Audio production 
  • Podcast Promotion
    Bonus Tip – Learn how to use your podcast to generate 100K+ in revenue.

Custom Podcast Solutions

Done-for-you Solutions, Coaching and Management Support for Podcasting

There’s a lot more to creating a great podcast than talking. I’ve concluded that this planning, management, production and promotion. Trailblazer Writing provides a range of options including a complete done-for-you solution. Here are some ways I can help:

"Stop interrupting what people are interested in and be what they are interested in."

Craig Davis, former Chief Creative Officer at J. Walter Thompson Tweet

Podcast Planning

Integrate podcasting with your marketing strategy for an endless stream of leads.

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A lead generation podcast must engage your audience and connect back to your products
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Podcast Management

Attract, recruit and interview ideal prospects to create lead generating content

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Finding the right guests is the most difficult part of the podcast process. Get it done for you.
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Podcast Production

Use the magic of video and audio to stand out in the market

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An effective podcast brings together the right topics and talk for a total media experience
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Podcast Promotion

Put your podcast in front of the right audience for predictable results

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Convert leads into sales by nurturing them with compelling content that connects the dots
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What Are Your Goals?

CEOs and Entrepreneurs

You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.

Marketing Directors

You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.

Marketing & Sales Agencies

You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.


Social Media Agencies

You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.

Video & Radio Producers

You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.

Freelance Web Designers

You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.