A B2B podcast can add powerful capabilities to your marketing mix. It can be integrated with written materials like Case Studies, eBooks, and email campaigns. You can use it to expand your markets, build an audience, establish your authority and build your brand.
To simplify the challenge of B2B podcasting, Trailblazer Writing provides a unique 7-step system that gives you clarity and purpose. It helps you develop a podcast one step at a time within your budget.
The 7 Disciplines of Podcast Excellence
Creating a podcast can be a bit overwhelming. The Trailblazer Writing 7-step approach to podcasting lets you develop your show one step at a time.
The seven parts to consider include Leadership, Planning, Writing, Branding, Producing, Publishing, Promoting, and Managing. Trailblazer Writing provides services for each of these areas.
Start Planning Your B2B Podcast Show
A podcast marketing plan is powerful tool for improving your business results. A documented strategy lets you review and course-correct for continuous improvement.
"It's surprising what insights exist in people's heads that they don't know about. That's what Derek does - help pull out those nuggets of wisdom that, when you hear them repeated back to you make you think, 'Wow. I do know what I'm talking about after all!'. That wouldn't be possible without his humble, curious approach and good interview questions.
Gina BalarinFounder and CEO, Verballistics
"Derek's interview process was professional, well executed and his knowledge contributed to the results. It was more of a conversation with an experienced colleague than a typical podcast interview."
Ed BardwellPresident, Rainmaker Digital Services (RMDS)™ and Nimble Worldwide
"Derek's subject matter expertise, high professionalism and pleasant, relatable style make for an outstanding conversational interview. Nothing like knowing what you are talking about, in order to ask the right questions."
German RamirezCo-Founder and Chief Relevance Officer of The Relevance House.
"It was a pleasure to be interviewed by Derek. He made the process go smooth and was a consummate professional. And he did a wonderful job of teasing out my key ideas so they're useful to readers and listeners."
Laura PattersonCo-founder and President of VisionEdge Marketing
"Had a fun chat. Nicely edited down."
Ian TruscottFounder and Executive Strategy Director, APPropingo
B2B Podcasting Guide
In my Free eBook I explain the process of creating an effective B2B podcast program. There are 4 parts:
Custom Podcast Solutions
Done-for-you Solutions, Coaching and Management Support for Podcasting
There’s a lot more to creating a great podcast than talking. I’ve concluded that this planning, production, promotion, and management. Trailblazer Writing provides a range of options including a complete done-for-you solution. Here are some ways I can help:
Podcast quick-start strategy to get your show launched ASAP
Integration of podcasting with your sales process for better results
Custom podcast is designed to engage your audience
Time-consuming guest recruitment and management is done for you
Your quality podcast production will drive traffic to your website
Your podcast show will promoted widely for more visibility (E.g. Apple, Google, Stitcher, etc.)
"Stop interrupting what people are
interested in and be what they are
“The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have listened to a podcast, with 32% having listened in the past month, and 22% in the past week.”
What Are Your Goals?
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.