How to Get and Hold Your Audience's Attention in Under 8 Seconds
Our attention spans are shrinking. Your attention span is the amount of time you spend thinking about something before you get distracted by something else. The new challenge for marketers is creating something interesting enough to hold an audience’s attention.
Listening to podcasts has never been more popular. Each month in Google there are over 500,000 monthly searches and 30,000 clicks for the word “podcast.”
In contrast, there are only 220,000 searches for the word “blog,” and less than 2,900 clicks. Reading takes more effort than listening. In addition, writing is more costly to create, because you must first do the research. Podcast interviewing “is” research. So, it can also be turned into relevant written content.
If you’ve put enough thought and effort into planning and creating a high-quality podcast, there’s a good chance you’ll reach your audience and your marketing goals. So, how do you do it?
How to create interview content that positions your product as the go-to solution
Expert interviewing is one of the highest performing types of content marketing. It must be compelling, though. Or, your listeners will tune you out and may never to return.
Your podcast must build value for guests and listeners before it can by useful to you. Done right, your podcast can position your product as the go-to solution.
In my Free eBook I explain the process of creating an effective B2B podcast program. This includes planning, guest management, audio production and promotion.
As Host of The Marketing Results Club, I’ve interviewed many professionals about their sales and marketing challenges. In the process, I’ve created a rewarding experience for them resulting in am account-based Podcasting solution.
"It's surprising what insights exist in people's heads that they don't know about. That's what Derek does - help pull out those nuggets of wisdom that, when you hear them repeated back to you make you think, 'Wow. I do know what I'm talking about after all!'. That wouldn't be possible without his humble, curious approach and good interview questions.
Gina BalarinFounder and CEO, Verballistics
"Derek's interview process was professional, well executed and his knowledge contributed to the results. It was more of a conversation with an experienced colleague than a typical podcast interview."
Ed BardwellPresident, Rainmaker Digital Services (RMDS)™ and Nimble Worldwide
"Derek's subject matter expertise, high professionalism and pleasant, relatable style make for an outstanding conversational interview. Nothing like knowing what you are talking about, in order to ask the right questions."
German RamirezCo-Founder and Chief Relevance Officer of The Relevance House.
"It was a pleasure to be interviewed by Derek. He made the process go smooth and was a consummate professional. And he did a wonderful job of teasing out my key ideas so they're useful to readers and listeners."
Laura PattersonCo-founder and President of VisionEdge Marketing
"Had a fun chat. Nicely edited down."
Ian TruscottFounder and Executive Strategy Director, APPropingo
“The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have listened to a podcast, with 32% having listened in the past month, and 22% in the past week.”
Done-for-you B2B Podcast Show Solutions
The 4 pillars of a successful lead generation podcast are planning, management, production and promotion. Trailblazer Writing provides a range of options including a complete done-for-you solution that includes:
Podcast quick-start strategy to get your show launched nowdience
Integration of podcasting with your sales process for better results
Custom podcast is designed to engage your audience
Time-consuming guest recruitment and management is done for you
Your quality podcast production will drive traffic to your website
Your podcast show will promoted widely for more visibility (E.g. Apple, Google, Stitcher, etc.)
3 Show host options - You can be the host of your own show, take over as host anytime you want or get us to keep guest hosting your show for you. (Note: Podcast hosting requires time, technical training and an investment in a sound studio, recording equipment and software)
These awards recognize excellence in the field of B2B marketing and sales. Podcast guests who share a success story can participate. Winners are chosen by their peers during a Virtual Conference. Success story podcasts are posted on MarketingResults.club.
B2B Marketing Results Award
Are you a B2B Marketing professional? You may be a good fit for one of our marketing podcasts. You can give your point of view on the latest trends. Further, you can share a success story for a chance to win the B2B Marketing Results Award.
B2B Sales Results Award
Are you a B2B Sales professional? You may be a good fit for one of our sales management podcasts to give your point of view on the latest trends. Further, you can share a success story for a chance to win the B2B Sales Results Award.
Who Derek Little Helps Get Results
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.