Your website is the grand central station of your marketing. But unless your copy and content are on point, your visitors may leave as fast as they arrive.
A 2015 joint research study by Huff Industrial Marketing, KoMarketing and BuyerZoneResearch on website visitors found that 46% will leave in frustration due to unclear messaging.Further, Amazon Web Services reported that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience.
5 Questions to Boost Your Results
Optimizing your website copy is a puzzle to be solved. You must know who your most likely customer is to create the right experience. And you must know where they are coming from to understand their state of mind.
Did they read one of your blogs? Hear you talking on a podcast? Knowing their motivation provides clues on what content to include. And knowing what questions they’re asking tells you how to engage them.
You won’t have all these answers to begin with. But neither does a master detective. Your Web Copy Audit helps you start gathering this information.
Who is coming to your website?
Where are they coming from (online and offline)?
Why are they going there?
What do they want?
How will you engage them?
Get an Audit
Your Website Copy Audit Report is a starting point for building a website content management knowledge base. It will help you prioritize improvements and plan for the future.
"It's surprising what insights exist in people's heads that they don't know about. That's what Derek does - help pull out those nuggets of wisdom that, when you hear them repeated back to you make you think, 'Wow. I do know what I'm talking about after all!'. That wouldn't be possible without his humble, curious approach and good interview questions.
Gina BalarinFounder and CEO, Verballistics
"Derek's interview process was professional, well executed and his knowledge contributed to the results. It was more of a conversation with an experienced colleague than a typical podcast interview."
Ed BardwellPresident, Rainmaker Digital Services (RMDS)™ and Nimble Worldwide
"Derek's subject matter expertise, high professionalism and pleasant, relatable style make for an outstanding conversational interview. Nothing like knowing what you are talking about, in order to ask the right questions."
German RamirezCo-Founder and Chief Relevance Officer of The Relevance House.
"It was a pleasure to be interviewed by Derek. He made the process go smooth and was a consummate professional. And he did a wonderful job of teasing out my key ideas so they're useful to readers and listeners."
Laura PattersonCo-founder and President of VisionEdge Marketing
"Had a fun chat. Nicely edited down."
Ian TruscottFounder and Executive Strategy Director, APPropingo
Which Describes You?
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.