Website Content Audits

Improve Your B2B Website Performance

Your website is the grand central station of your marketing. But unless your content is clear, compelling and effective, your visitors may leave as fast as they arrive. 

A 2015 joint research study by Huff Industrial Marketing, KoMarketing and BuyerZoneResearch on website visitors found that  46% will leave in frustration due to unclear messaging. Further, Amazon Web Services reported that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience. 

Eliminate the Gaps and Boost Your Results

Eliminate the gaps in your web copy and you can instantly improve your website performance. Here are some questions that can help find your gaps…

  • Who is coming to your website?
  • Where are they coming from?
  • Why are they going there?
  • What do they want?
  • How will you engage them?
  • How are you helping them making a buying decision?
  • Why will they believe you?
Free Website Review

My free screen cast video review of your website will help you find some of the gaps and improve your results. You get 3 free tips to immediately improve your results.

  • Identify missed opportunities
  • Overcome challenges that can be fixed 
  • Discover ideas that can be expanded
Not Getting Enough Traffic to your Website?

If you are not getting enough traffic to your website, you may have gaps in your customer journey. Learn more.

Free Starter Website Effectiveness Checklist

Website Effectiveness ChecklistIn this Website Effectiveness Checklist, I share some essential tips for planning the three most most important pages on your site.

  • Homepage
  • Products and Services page 
  • About Us page
The attributes of a highly effective technology website

An website audit includes screenshots, tips, ideas that helps you objectively make decisions about your design, copywriting, and your overall user experience.

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.."

Which Describes You?

CEOs and Entrepreneurs

You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.

Marketing Directors

You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.

Marketing & Sales Agencies

You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.

 

Social Media Agencies

You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.

Video & Radio Producers

You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.

Freelance Web Designers

You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.