Don’t have an in-house writer (or podcasting expert)
No time or expertise to do it yourself
Would rather spend your internal resources on something else
Not enough expertise on a specific content marketing project
Want to work with someone who really knows what they’re doing
Need better results
If you’re company is not getting results with your content, then you’re not spending your marketing dollars where they count most. But to get results, you must take your content to a higher level.
“It was money well spent.”
– Jim Beale, Hamilton Boiler Works
A Process-oriented Approach to Getting Results
Your business may be generating leads, but are they turning into sales? This is always a risk without quality content. Getting results with content starts with goal setting. And there are different types of goals.
Business goals are usually growth-focused. These may include attracting a certain number of new customers or generating repeat sales. Marketing goals tend to be activity-focused such as increasing website traffic. Or, generating a certain number of leads.
Content creation goals are engagement-focused. Effective content that helps prospects through their buyer’s journey can help create an emotional bond.
But creating copy or content can be subjective process. It helps to take a process-oriented approach to prevent your content from going off track.
The Content Development Hierarchy of Results
The Hierarchy of Results process is unique to Trailblazer Writing. If you’re goal directed and want a good ROI, it will help you get better results.