There are many reasons to hire a freelance podcaster and copywriter:
Don’t have an in-house writer (or podcasting expert)
No time or expertise to do it yourself
Would rather spend your internal resources on something else
Not enough expertise on a specific content marketing project
Want to work with someone who really knows what they’re doing
Companies aren’t spending their marketing dollars where they count most . My 4-step formula for results driven content helps you get the results you want.
“It was money well spent.”
– Jim Beale, Hamilton Boiler Works
My 4-step Process for Cutting Your Marketing ROI Risk
Your business may be generating leads, but are they turning into sales? This is always a risk without quality content. Getting results with content starts with goal setting. And content goals are different from business or marketing goals.
Business goals are growth-focused. These may include attracting a certain number of new customers or generating repeat sales. Marketing goals tend to be activity-focused such as increasing website traffic. Or, generating a certain number of leads. Copywriting goals are engagement-focused. Effective copywriting helps you create an emotional bond with the prospect and help them through each stage in their buyer’s journey.
But creating copy or content can be a subjective process. Clearly defined steps can help prevent your copy from going off track and ruining your ROI. My proven process helps you get you the results you want.
The Content Marketing Hierarchy of Results
The Hierarchy of Results process is unique to Trailblazer Writing. If you’re goal directed and want a good ROI, it will help you get better results.