Get results driven copy that helps you reach your business goals
Results don’t happen by accident. Creating effective B2B copy is a highly complex process. An array of information must be combined to have a specific impact on a specific audience. I’ve formalized my approach to helping you reach your goals. I call it the Hierarchy of Results.
I offer a Free Consultation to help you examine which project goals will help you achieve the best results. Then I’ll put together a proposal that becomes our agreement for the entire project. You’re under no payment obligation until you agree to my proposal.
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We see if we're a good fit to work together, clarify your goals and brainstorm your options.
2. Project Proposal
This determines what your project will include such as deliverables, meetings and pricing.
3. Project Meeting
This articulates the plan for achieving your goals. It includes all the information I need to get started.
After gathering all the necessary research, I start creating your copy
Here I create write and revise your copy based on your goals and plan.
Here I quality check your copy so it meets my own high standards.
Your Copywriting Project
The most effective copy is custom written to achieve your unique goals. My Free Consultation gives us a chance to see if we’re a good fit for working together. My project proposal details all your deliverables and pricing. Your project plan articulates how the copy will fit into your sales process, your audience, where the copy will be used and the expected results.
Free Consultation (your goals)
My Free Consultation is an exploratory meeting to see if we’re a good fit to work together. It gives you a chance lets you brainstorm your options and clarify your goals. It can uncover which questions must be asked for the copy to get the results you want – questions that could make or break your campaign.
For example, who are your customers? What are their problems? What’s your overall marketing strategy? What’s your sales process? What jobs will your copy perform?
Project Details and Pricing
Project Proposal (everything you get)
Next comes your proposal. My proposal summarizes everything we discussed in your Free Consultation. My goal for creating this proposal is to provide a complete project overview and eliminate any misunderstandings.
Your proposal will include details on your copy as well as all the extra services I provide such as meetings, research, and interviews. Further, it will include theexpected results, project milestones, timetable for completion and payment terms so there are no surprises. Your proposal may also include future copywriting options.
Initial Project Meeting
Project Meeting (copy plan details)
After I receive an initial payment to get started on your project, we meet to articulate the plan for creating the copy that will achieve your goals. I’ll help you create S.M.A.R.T. goals (specific, measurable, actionable, realistic, targeted). We’ll discuss all the information I need to complete your copy. This includes a more detailed discussion of your goals, your target audience, where your copy will be used and the results you want to achieve.
If you have a creative brief, I’ll get that from you now. I’ll collect background materials like a Powerpoint presentations, brochures, sell sheets or case studies that help with the planning process. Of course, I’ll do additional research. One of the best sources for research is subject matter experts.
Who I Help Get Results
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.